Super Bowl Commericals (Halftime)

Nextel – Roadies running the airport: Sorry, but as much as I loved that commercial the first time I can’t give it the major props as I would have loved to have seen a really funny new one of roadies running the world. I guess technically I still shouldn’t give it major props because it’s not a new series (see Bud Light ad commentary) but I was looking forward to a new set or roadies running the world commercials.

NFL Network – Darren McFadden: Darren who? I haven’t heard from this guy since he was in college. Why in the world does he get a Super Bowl ad? Well, why would anyone be featured? Here’s what I can think of: 1) Star power: Someone everyone recognizes and wants to watch on TV. Not McFadden. 2) Star team or at least major market: Nope. The scariest thing about the hapless Oakland Raiders is owner Al Davis’ face. 3) Great personal story: Nope. Not that I know of and certainly not that the commercial shows. 4) It’s Darren McFadden: Check! Ok, this isn’t really a reason, but I can’t think of any other justification for this ad.

Heroes – Hall of Famers vs. Heroes: Sweet. Finally a TV show commercial that does more than just show clips from the upcoming episode. NBC finally did well working in all of the powers of the characters in a reasonable manner. Forgive the lack of names as I don’t watch the show, but the cheerleader surviving a major hit, the dude flying on a crossing route, and the Asian guy stopping time to grab the ball away from a defender worked well. Cute line to tell Jerry Rice he’s going to need some help on offense and major props for picking a football player to have super powers to make it unique to the show. Not sure John Elway was the most practical to have be able to fly, but it works.

Bruce Springsteen just told me turn my tv. So I switched to ABC’s Wipeout. That wasn’t all he said? He said to turn it up? Opps. And changing back…just in time to see him slide hips first into the center of my HD screen. Back to wipeout.

The ref calling delay of game was the best part of the halftime show. Can the FCC suspend the Super Bowl halftime should for disrespecting the officials?

Toyota: Another letdown.

Priceline – The Negotiator: This commercial really wasn’t that funny the first time it came out – a long time ago. It’s certainly not funny now.

Overstock.com – Carlos Boozer: Confusion overrides minor amusement.

LMAO: Not too bad, but there was a minimal connection to the shows. I think 30 Rock is on the night they were talking about, but I certainly can’t tell you what time.

CPI Security: Burglar Gets Trapped: Old line, really not that funny. Even fails to get the point across because if the burglar gets stuck, why do you even need a security system? He’ll be right there waiting for you. He doesn’t even break the door. If I’m going to spend my money, you better protect me from something scary. Like Al Davis. Maybe my next job should be in the CPI marketing department…

Charlotte Metro Credit Union – Fee Pig: This can’t be a national commercial, can it? Not only is it boring, it’s got to be at least three months old. Where is the stimulus package?

Nextel – Garbage Truck Holds Truck Hostage: Slightly funny the first time – but old. I expected more.

High Life – One Second: Not bad. Would have been funnier unannounced.